Returning to Mix 94.1 has been like coming home…and to say it’s been going well would be an understatement!
Summers are usually a slow time for Mix, with families hitting the road for vacations. However, this summer has definitely been an exception. From top to bottom, the station has been dominating, with August giving us #1’s P&W25-54, P&W18-49, and the coveted #1 6+ with a 7-share (compare that with a 4.8 (6th) back in March). It’s an incredible time to be with the station.
My show especially has seen some great growth, especially with our core demographic, Persons 25-54. Share has gone up 2 points since April, and the show has been #1 since January.
Combine that with great programming and promotions, and being on the cusp of our big “Bite Of Las Vegas” show in October, and things should continue to be great!
I am so happy to be a part of the team here. Especially considering what we are able to accomplish with a fraction of the people afforded to markets above us.
| aug ’11 | july ’11 | june ’11 | may ’11 | april ’11 | |
|---|---|---|---|---|---|
| 12+ | 7.9 (1st) | 6.9 (3rd) | 6.7 (T-1st) | 6.1 (1st) | 5.3 (5th) |
| P18-34 | 10.6 (1st) | 10.0 (1st) | 8.6 (1st) | 8.5 (1st) | 7.8 (T-1st) |
| P25-54 | 9.9 (1st) | 8.8 (T-1st) | 8.5 (1st) | 7.8 (1st) | 6.5 (1st) |
| W25-54 | 13.4 (1st) | 11.8 (1st) | 12.2 (1st) | 12.8 (1st) | 10.3 (1st) |
| W18-34 | 9.4 (2nd) | 9.8 (2nd) | 10.9 (1st) | 11.4 (1st) | 10.7 (1st) |
| W18-49 | 12.9 (1st) | 11.4 (1st) | 11.8 (1st) | 11.3 (1st) | 10.4 (1st) |
1st place finishes in red.
