It’s been an incredible streak of hard work and good Nielsen Audio joo-joo that has resulted in some of the biggest ratings in Mix 94.1‘s history!
My last four years with Mix 94.1 have been incredible – an amazing brand in a town FILLED with distractions. We remain at the top of mind for Las Vegas because of a staff that busts their collective asses with creative NTR events, awesome promotions, and engaging personalities.
Numbers for the afternoon show are on fire! After battling some incredibly cruel panel shifts, throughout much of 2012, the numbers have recovered and are better than ever!
The latest quarter shows #1 rankings 12+, P&W25-54, and P&W18-49. Even P&W18-34 saw no lower than 2nd! Every demographic has been out-trending the station as well… so thankful.
| jan ’14 | feb ’14 | mar ’14 | |
|---|---|---|---|
| 12+ | *7.4 (1st) | *7.8 (1st) | *7.9 (1st) |
| P25-54 | *7.4 (1st Eng) | *7.4 (1st Eng) | *8.3 (1st) |
| P18-49 | *7.5 (1st Eng) | *8.4 (1st) | *8.9 (1st) |
| P18-34 | *8.0 (2nd) | *8.6 (T-1st) | *8.2 (2nd-T) |
| W25-54 | *10.9 (1st) | *10.2 (1st) | *9.4 (1st) |
| W18-49 | *12.1 (1st) | *13.5 (1st) | *12.4 (1st) |
| W18-34 | *11.6 (1st) | *12.8 (1st) | *10.8 (2nd) |
And considering it’s been long enough to compare, looking at the last three March’s in our P1’s (P25-54), there has been consistent growth!1st place finishes in red. Station out-trend features asterisk.
| mar 2012 | mar 2013 | mar 2014 | |
|---|---|---|---|
| P25-54 | *5.0 (2nd-T) | 6.7 (1st Eng) |
*8.3 (1st) |
1st place finishes in red. Station out-trend features asterisk.
We are hot off the heels of Mix 94.1’s Pet-A-Palooza (often duplicated, but it originated here in Vegas) and our Easter event Hop & Shop… and this weekend brings our Kids Day event (formerly Kids Mix) that has been a great day out for families for many years now. All part of keeping the station engaged and active in the community! Incredibly proud to be a part of this team. No better cluster in town.
